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Blogging Basics
When we work with companies that don’t yet have a blog we find that once the excitement of developing a blog strategy wears off people get really nervous about generating content and how to put posts...
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Join the Groundswell
If you’ve ever wondered about the effectiveness of social media for businesses, or been confused about how to do a really great job at leveraging social media for your business, we recommend reading...
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Have a Conversation
In our recent post on Blogging Basics, we mentioned that it’s often helpful to think of a blog post as an article. And it is. But unlike traditional print articles, blog posts are conversational....
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How to Write a Bad Blog Post
For the more contrarian among us, being told how to write something sticks in our craw. You muttered as you read our recent post on blogging basics. This is all a bunch of man-made rules designed to...
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No Blog Subscribers or Commenters? Don’t Panic.
There are lots of things to panic about in life. Things like a crazed herd of buffalo headed straight for your china shop. Alien invasions. That strange rabies-like disease from that one Will Smith...
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Move Your Marketing Dollars
As we meet with clients and discuss their overall marketing strategy and the place social media can and should play in it, one thing is certain: businesses need to change the way they think about their...
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My Freelance Story – Changing with the Times
There’s just no getting around it—I have been in this business a long time. In a previous life, I was an English and Learning Disabilities teacher. But when our family moved to Indianapolis in 1988,...
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Where in the World Do I Get Ideas For My Blog? Part 1
You see the value of blogging several times a week. You know Google is smarter than ever and is looking for unique content on a regular basis. You understand blogging is good for business, increasing...
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Where in the World Do I Get Ideas for My Blogs? Part 2
In our first post on this topic, we looked at several ideas for creating blog content topics. Here are a few more: Interview a Satisfied Customer. Featuring a satisfied customer is a great way to...
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Social Media Benchmarks
Once you’ve decided to write a company blog and get involved in social media, you’ll likely take a look at what your competitors are doing online. Smart idea! But once you’ve got an idea of that...
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